Ignatius begins as any good psychologist (or wise father or mother or pastoral minister) does, with invitation.

 Adults know that the opposite-intimidation-never really works. It threatens and frightens, but after the alarm is over nothing much changes except that we (or those we intimidate) live in a perpetual state of anxiety, dreading the next attack.

Manipulating religious language with hellfire imagines and grotesque punishments has been a specialty in some circles but has never yielded confident, joyful disciples.